Synopsis
Our groups idea for our advert is to have a girl wake up late, who is meant to be meeting her friends but is very tired and has no energy, that is of course until she has some of our chosen drink which is spark. Once they had had the drink they will be full of energy and be able to get ready quickly and get to there friends on time. You will her running out of her house through streets and the town before arriving at the park to meet her friends who are waiting for here which shall be the final shot. The advert will last 30 to 40 seconds and aimed a t target market of 14 to 18 year olds. The advert is narrative based to help sell the product through a story to help there target audience remember the advert better.
Treatment
In the original idea for the advert which came from Chloe, she had decided to use a range of different shots to give the advert variety and not to make it all merge together and not look like one shot, and to show why the product is worth buying, the group decided that this idea would work best with the advert and so went with most of the shots she had suggested. The first shot will be set in the girls room with the establish shot showing the clock, the alarm will be going off and the time showing that she is late, as the cameras do not have as greater sound quality as a pre-recorded sound file we will input the sound of the alarm going off later so it will have a higher sound quality and stand out more in the video, we also chose this because out advert apart from a voice over will not having any sparking in it and so it is important to enhance every and any sound that we are going to use. The reason why we have decided to do this is because in our research we noticed a lot of soft drinks advert did not feature any dialogue. The next shot of of the girl getting up and walking slowly to the kitchen she opens a cupboard and see ours product spark, once she has had some of the drink she is suddenly full of energy and is shocked at how amazing this drink is. To show this we decided to use examples kick start as it is an upbeat song that will be well know by our target audience, however we decided to only use the instrumental version and the lyrics of the song did not go well with the advert and in some cases can distract you from the advert.
One the character has had the drink the next shot of her is of her running back upstairs getting changed, for this shot we used the superhero style changing where they spin around really quickly and change, we felt this would bring some humour and comedy into our piece which again we found out is what people want to see from our research as a group. The next few shots are of her running our of the house and through streets until she gets to the park, we would still have her holding the bottle of the drink because it is a visual representation of the product and also reminds you of the advert you are watching. As she runs though the streets we will speed her up and perhaps add a glow to her to show how she has more energy then everyone else and to show she has the ability to get things done quicker. In Chloe original idea she had decided to base it around a college area but we felt that would restrict the use of the advert to much because it sets the location to one area where as a generic street could be anywhere in the country therefore appealing to more of the target market. For these shots we will mainly use medium shots with a few wide shots to allow the audience to see how fast she is going.
For the end of our advert in the original idea we Chloe had decided that they would meet at college, but we felt it would be suited better if she was late for meeting her friends at a park because it was a nice larger location which could give us a better variety of shots again again allow us to make it look like any park in the country. The last shot will be of the drink being places down next to the girl as she starts to talk to her friends and then a close up of the bottle with the slogan which game from harry of spark up your life.
No comments:
Post a Comment